Tips for creative writing in radio

Before Easter some of the University of Lincoln’s journalism students were treated to a talk from Harry Youtt, who teaches creative writing at UCLA, about how to write creatively for radio. Here’s my notes from the talk.

To get an idea of what works on the radio it’s good to listen to other examples of fascinating radio. Harry Youtt is based in Los Angeles and he says as an outsider the US is jealous of the BBC. There’s such a variety and scope of documentaries and programmes on BBC radio that are interesting listens.

The only equivalent in the US, Harry Youtt says, is This American Life presented by Ira Glass. The hour-long show covers a variety of topics and each week’s show has a theme but predominantly the show explores human nature.

A good way to approach creative writing for radio is to think about the perfect listener. They are already interested in your programme topic — do you think they will enjoy it all and continue listening? Is your story worth telling?

Think about your top lines — this is how you draw your listener in so start somewhere that matters and shape the rest of your piece around that. Also consider centring your topic on an individual because people identify with other people’s difficulties and challenges easily.

Let others do the hard work for you. Characters speak for themselves so let your interviewees speak and not you speak on their behalf. It will mean more coming from them and leave the presenter to narrate the story.

It’s a cliche but Harry Youtt says “Actions speak louder than words” and radio gives you the perfect opportunity to be creative with this statement. You could just talk to someone about an event, or you could go to the event and get involved remembering to record interesting sounds as you go along. Then it’s not just a chat but actually getting the listener involved.

Interview techniques are also key to good radio. When it comes to programme making this means going beyond just what questions you are going to ask because you want to be able to use all parts of the conversation. Interviewees need to feel comfortable and you can take the time to get good answers.

For news bulletins in radio you need to act quickly so you can ask the difficult and daunting questions first and these questions are likely to be asked to people who are being held to account, so they expect it. If you are making a programme then you are more likely to be chatting to someone who has a story to tell which will take time to get out of them. It doesn’t mean you have to use those first easy questions and you can change the order of the answers to suit how you tell the story.

Harry Youtt has some good techniques to help with interviews including remember to look at people’s faces when you are interviewing them, as it helps to get more of idea of how they are feeling. Also research is always a good idea and sometimes it pays off to do extra research to help you out.

Essentially the best pieces of radio you will create are about topics that you are emotionally interested in. Make a list of the stories you want to tell and rank them in order, now you know what you want to report on.

Writing for online

Earlier this year I presented a lecture about ‘Writing for online’ at the University of Lincoln. This is the next step on from ‘Tips for blogging and tweeting’ and looks more specifically at how websites for newspapers and magazines work.

Design is important to consider for newspaper and magazine layout, and the same applies to their websites. It’s a useful tool to attract readers, demonstrate that you are a trustworthy source of information and get people picking up your publication or visiting your title again.

Homepages

Print publications have a front page whereas online you have a homepage. They both act as a welcome page to your publication and should encourage people to read on as well as demonstrating the main points of your brand. All that means is when people look at it they should understand who you are writing for and what you are writing about.

homepage

Online homepages used to be the first page people would visit, but more readers are now coming in through the side door. This means more people are discovering articles through Google searches or social media. As a result every page now has to act as a homepage to attract readers and keep them interested.

Homepages are also important for advertising as it gives them something polished to show what your title is about, even if the rest of the website isn’t as organised. One good example of this is The Huffington Post. They use a tactic called ‘the mullet strategy‘ which means they are an established name because they cover serious stories but most people visit them for their lighter, viral stories. It’s called ‘the mullet strategy’ because they are “business upfront, party in the back”.

What makes a good website?

A good website needs to be easy to read and use. This means you need to figure out what you want to showcase to readers and what you think is important for them to see. Then consider the best way to show that to them. Also consider ways to share content as that can help get your articles and website read by more people.

It also helps to understand the technical side of running a website. If your website is appearing broken then you will know how to fix it rather than wait for someone else to fix it and lose visitors. It also means you can be prepared, as your intention is to get more people looking at your website then you will know how you to cope when there is a large amount of traffic visiting your site.

A site for sore eyes

It is hard to keep people’s attention online as there is so much to compete with. There will be some people who will read articles properly from beginning to end and others who will just scan read pieces. So think of ways to make your site appeal to a variety of people with some simple design and journalism skills.

The easiest way is to make sure your content is interesting is to write good articles. Write well, get good interviews and make sure you tell it in the best way.

There are a few other tips as well including using sub headings breaks up long articles into simple chunks. It will also allow people to scan your article and find the bit that they want to read. Think about using pictures, video, audio and depending on your audience maybe gifs or structure the story as a list.

However, don’t feel pressured to use them all at once think which skills help to tell your story best and concentrate on them. Just because people have clicked on your story doesn’t mean they will watch a video too, unless you give them a reason.

There’s also plenty of room for experimentation online. Snowfall by the New York Times was one of the first interactive features which told the story of a US avalanche with lots of different visuals, videos and text and all the reader had to do was scroll down the website. The piece won a a Pullitzer prize but some see the New York Times’ work as a bit over the top so it depends what you are wanting to tell people.

There’s also the option to be quite simple online, as demonstrated by Trinity Mirror’s UsVsTh3m. It’s an interesting site and idea anyway but they wanted to focus on visual rather than articles. So when the Mars Rover accidentally drew a penis shape on the planet UsVsTh3m could just post a picture when other news sources were writing 200 words about the event and padding it out with irrelevant details.

Mobile websites

mobile websites and apps

A mobile website is a scaled down version of the normal website that works best on a smartphone. These type of sites are very important as a number of readers are getting their news first. In fact in the UK one in five read the news only on their mobile according to a survey from September 2013.

Some sites could have a mobile app as well, but they need to be different from the mobile site. Generally people would already be loyal readers of the website and decide to download the app as well. They include features you don’t get on the mobile website for example the BBC News app sends out alerts for breaking news and the Guardian app allows you to customise which categories you would prefer to read.

SEO

SEO stands for Search Engine Optimisation and it helps more people to find your website. There are a lot of SEO techniques that are a lot of hard work and not particularly worth it. However, there are a few tips that you should pay attention to when writing online and will get you noticed:

  • Tagging
  • Strong headlines
  • Useful links
  • Good stories
  • Regularly update your site

News is different nowadays

You need to be able to write your story in a variety of ways. There’s the article but also consider tweets and Facebook updates. When it comes to social media you need to be able to tell your whole story in about a sentence. And how would you approach a video or just an audio interview? If you are going to do them think about how you would do them well.

There’s also more sources of information to compete with — social media accounts and communities, blogs, hyperlocal websites, radio stations and TV channels. They will all have a different approach but they will have a competing online profile.

This is a summary of the full lecture, if you would like to find out more all the slides are below.

Creme egg millionaire’s shortbread

It has become tradition that at Easter I bake something creme egg related. Previously I’ve made cupcakes and brownies and this year I have created creme egg millionaire’s shortbread. These sweet bites have a homemade creme egg filling, instead of caramel, and a chocolate topping covered with mini creme eggs.

These biscuits aren’t too complicated to make but they need to be made in stages so will take a while to make. This is mostly waiting for the fillings to cool and set so it looks more impressive before you eat it. It’s also incredibly decadent but creme eggs are only around for a few weeks a year.

creme egg shortbread first

Ingredients

This amount of mixture will make roughly 20 biscuits and I was using a 30 cm by 25cm tray.

For the shortbread you will need:
250g of butter
50g of sugar
250g of plain flour
125g of cornflour

To make the creme egg filling:
2 tablespoons of butter
190g of icing sugar
60ml of golden syrup
A tablespoon of milk (if needed)
Half a teaspoon of vanilla essence
A pinch of salt
A few drops of yellow food colouring

For the chocolate topping:
200g of milk chocolate
Some creme eggs to decorate — the mini ones are best

Recipe

Start off by making shortbread, this is the base for the biscuit and is the only bit of baking that needs to be done. You can use a food processor for this bit, it won’t be as messy and quicker than doing it by hand.

First crumb the flour and the butter until you get something that looks like breadcrumbs. Then mix in the sugar and the cornflour until it all comes together in a ball of dough.

shortbread Now you need to wrap the dough in clingfilm and leave in the fridge for about half an hour. This will allow the dough to firm up a bit and become easier to mold and shape.

After it has chilled remove from the fridge and place in a lined tray. Pat the dough down until the bottom of the tray is completely covered and it looks roughly equal. Pierce the dough with a fork to stop the shortbread from rising. Put in the oven for 30-40 minutes at 170C until the shortbread is golden.

Leave the shortbread to cool while making the creme egg filling. It is tempting to buy a lot of creme eggs and just spoon out the filling but it is easier to make your own. Beat together butter and icing sugar until you have butter icing. Next add the golden syrup, vanilla and a pinch of salt and mix. If you think at this point you need it to be liquid like add a tablespoon of milk.

Pour three quarters of the creme egg filling over the cooled shortbread. Put this in the fridge and allow the filling to set. Meanwhile put a few drops of yellow food colouring in the remaining creme egg filling. This will make it look more like the filling of a creme egg.

creme egg fillingWhen the white filling has set remove from the fridge and pour over the yellow part of the creme egg filling. Try and marble it so it looks more like eggs. Then leave the completed filling to set in the fridge for a couple of hours. If it isn’t setting quickly put it in the freezer for half an hour.

The final layer of the millionaire’s shortbread is the chocolate. Melt the chocolate and leave it to cool, it still needs to be melted but if it is very hot it could melt the creme egg layer. Pour the chocolate and spread to cover the top. Then take some mini creme eggs, unwrap them and break them up. Decorate the top layer of chocolate with the eggs and leave in the fridge to set.

creme egg shortbread

And here’s the finished shortbread.

creme egg millionaires shortbread

Chop the shortbread into about 20 squares and enjoy it sometime over the Easter break. If you do try it let me know you think. Or if you fancy trying something else creme egg related have a read of my cupcake and brownie recipes below.

creme egg cakes ad
creme egg brownies ad

Sheffield’s Botanical Gardens

I’ve been discovering more about Sheffield and this week I walked to the Botanical Gardens.

There was plenty of pretty flowers, including some Bird of Paradise flowers, and I tried to take lots of arty photos with my smartphone.

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Adventure lamb with Mark Sargeant

British food has become more than just your meat and two veg as international flavours are influencing home cooking.

Research by Simply Beef and Lamb has found that British people, especially children, are more adventurous at mealtimes.

The Michelin starred chef Mark Sargeant has been working with Simply Beef and Lamb to create some easy lamb recipes and spoke to Siren FM about the changes in our tastes.

Chef Mark Sargeant chatting about exciting lamb recipes | Photo:  Robert Nunn via Flickr

Tagines, curries and enchiladas are just some of the international dishes that have become popular in our kitchens. Research found that parents are also making these dishes for their children, admitting that their kids are eating more exotic foods than they did at their age.

Mark encourages children to try new foods and says: “I get very excited by the prospect of my daughters growing up with a really wide and varied palate. It’s very important for me to get in there at a young age and that wasn’t done so much certainly when I was younger.”

Being creative in the kitchen helps when it comes to being more adventurous with food. Mark says: “That’s where it’s so good to be relaxed in the kitchen. Understand that you’ve got a lovely piece of lamb and understand what goes with it and what you like and hopefully you’ll end up with some really good adventurous recipes.”

Mark’s top tips when it comes to cooking lamb this spring are:

  • Quality  — “Try and get really good, organic good quality lamb. That’s the most important thing. If you start with good lamb then you’re going to end up with a fantastic dish,” he says.
  • Be adventurous — “If you want to keep it simple that’s completely fine… but try and be a bit more adventurous.” Mark mentions that the Simply Beef and Lamb website is filled with plenty of recipes  and promises: “Your spring lamb will never taste as good as it has before.”

You can listen to the full interview with Mark Sargeant below. This interview was originally broadcast on Siren FM.

Book club: March

This month my books have mostly been trapped inside boxes as we moved to Sheffield. This means I had to rely upon my Kindle instead. It’s really handy to have a collection of books available at the tap of a finger so even when I finished one book I still had plenty more available to me.

Most of my time was taken up by moving so I took it as a chance to enjoy reading some short stories. I started reading some Blandings tales, after I had initially read about the PG Wodehouse characters at the start of the year. I first discovered Blandings thanks to the BBC television series and the book I have is of the small screen adaptations they have made. The stories are daft, short and sweet and enjoyable reads.

I also started to read Catch 22 and 12 Years a Slave but reading them has rolled across into April now. They are both very important books though and I’m looking forward to reading them properly.

I also found time to finish a book that I started to read several months ago — David Mitchell’s Back Story. This is the comedian’s memoirs starting from when he was a small child growing up in Oxford to his present day life in London.

David Mitchell’s Back Story

I bought this cheap from Amazon thinking I like David Mitchell and I’m a fan of his Observer column so this should be a good read. I was wrong. He starts at the beginning of his life and a good half of the book is about his childhood which, bar going to private school, is largely the same as anyone else’s childhood.

It starts to get interesting when he goes to Cambridge and meets up with people he started working with, such as Robert Webb and Olivia Colman. But I feel the book actually became interesting because it wasn’t about him. The chapter about him falling in love with Victoria Coren and pining for her for three years is actually very sweet, and makes you grateful they did get married eventually. So there are some nice little anecdotes in there but you have to go looking for them.

The book is written in an odd style, which I think largely put me off. Each chapter coincides with a walk round London where you get to hear Mitchell’s opinions on pubs, beer and various other random topics. He’s also very poncy about it. One line that particularly annoyed me was “But, when you don’t really like it, cider is quite difficult to get down in any quantity. Its acrid sugariness precludes quaffing for all but the most alcohol-calloused tramp’s throat.” Yuck!

As he came to London relatively late in life and has only lived in a small part of the city it makes no sense that London takes up such a large part of the narrative of the book, until you get to the end. Mitchell arrives outside BBC Television Centre shortly before it was closed. This serves as a eulogy to television comedy as Mitchell knows and likes it, which sort of makes sense.

Perhaps it was wrong to expect a book from a comedian to be funny, but still the lack of laughs disappointed me. However, the book did remind me of the “I’m a Mac” adverts Mitchell and Webb did.

April

IMAG0572

Before I had even properly moved to Sheffield I had joined Sheffield Central library. It’s a beautiful building and I’ve already had a peek in. It has such a varied collection of books in comparison to other local libraries I’ve been a part of before. It has a really nice atmosphere too. Libraries have a reputation of being silent but when I popped in recently there was a CD player in the film and music section playing Pulp songs. I look forward to using the library properly.

Sheffield’s fountains turn yellow

The fountain at Sheffield’s Peace Gardens turned yellow recently to celebrate 100 days until the Tour de France arrives in Sheffield.

Yellow was chosen to represent the winning jersey at the Tour de France. In the evening UV lights were set up near the fountain to make them luminous.

The water was made yellow by adding fluorescein which is usually used for medical purposes like eye examinations.

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