On the day of the Regent Street Christmas lights switch on in November 2013 I ran the Regent Street Facebook page. This involved posting updates and pictures from the day as well as responding to comments left on the Facebook page.

The point was to promote Regent Street for Christmas shopping and to let people know what was happening on the London street for the switch on of the Christmas lights.

Here’s a selection of the Facebook posts from the day demonstrating the use of photos, the countdown to the reveal of the Christmas lights and shows engagement with customers, artists and musicians performing on the day and Regent Street stores.